We're looking for an individual who's organized, understand business drivers, and possess effective communication skills. This person will develop and optimize every aspect of pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets, analyzing results, and reporting results to the owner of the company.
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* Manage, review, and perform daily account responsibilities associated with Facebook, YouTube, Google Ad Words, Yahoo, Bing and other search platforms for a variety of clients.
* Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
* Manage the creation of large keyword lists.
* Provide creative copy suggestions and graphical ad templates.
* Manage Display network placement lists on AdWords and through other contextual advertising platforms.
* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
* Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
* Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
* Keep pace with search engine and PPC industry trends and developments.
* Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
* Monitor and evaluate search results and search performance across the major search channels.
* Communication to team and management on project development, timelines, and results.
* Provide oversight and work closely with the other team members to meet client goals.
* Hands on experience with Facebook Advertising, Google AdWords, Conversion Rate Optimization and Landing Page Optimization and Testing.
* Google AdWords certification in Search Advertising.
* Knowledgeable in Google Analytics.
* Strong grasp of current marketing tools and strategies
* Analytical mindset with distinctive problem-solving skills.
* Excellent verbal and written communication and presentation skills.